The Programme
This academic programme is designed to train women in terms of understanding, awareness and skills for media and communication sector through three specializations- journalism, advertising and animation. The three year programme has semester pattern and five papers per semester including internship in the last semester.
STRUCTURE OF 3 YEAR B.A. MASS MEDIA PROGRAMME
Semester 1
| Subject |
| Fundamentals of Mass Communication &
Journalism
|
| Fundamentals of Mass Communication &
Journalism
|
| Introduction to Digital Media |
| Introduction to Photography |
| Fundamentals of Computers |
| BOS English will design the course |
| Constitution of India (University will give) |
| Health and Wellness, Yoga education sports,
and fitness, Cultural Activities, NSS/NCC and
Fine/ Applied/Visual/ Performing Arts |
Semester 2
| Subject |
| Introduction to Folk Art
|
| Introduction to Public Relations |
| Advertising & PR |
| Theatre Production |
| Social Media Marketing |
| Introduction to Animation |
| BOS English will design the course |
| Environment Studies (university will give) |
| Courses offered through CHENTA, Coursera, Swayam, MOOCS (University)
|
Semester 3
| Subject |
| Introduction to Print Media |
| Basics of Advertising
|
| Branding |
| Fundamentals of Public Relations
|
| Visual Communication and Photography |
| Introduction to Cinema |
Semester 4
| Subject |
| Introduction to Broadcast Media |
| Integrated Marketing Communication |
| Introduction to New Media |
| Women and Media |
| Writing for Media |
Semester 5
| Subject |
| Introduction to Research |
| Branding
|
| Consumer Behaviour
|
| Media Planning & Scheduling
|
Semester 6
| Subject |
| Advertising and Society |
| Advertising Agencies
|
| Customer Relationship Management
|
| Laws and Ethics in Advertising |
| Internship |
Semester 5
| Subject |
| Introduction to Research |
| Political and Economic Reporting |
| Newspaper Editing Layout & Design |
| Journalism for Social Change |
| Magazines and Journals |
Semester 6
| Subject |
| News Media Organization & Management |
| Web and Electronic Journalism
|
| Press Laws and Ethics
|
| Indian Regional Journalism |
| Internship |
Semester 5
| Subject |
| Introduction to Research |
| Introduction to Animation |
| Basics of Art & Drawing |
| 2D and 3D Animation |
| Animation Scripting |
Semester 6
| Subject |
| Advanced web designing |
| 3D Animation |
| SFX in Animation |
| Audio-Video Editing(practicals) |
| Internship |
Note : Courses in bold Italics are “Electives” that student can exchange for any other course of her Choice.
Master of Arts (Mass Communication & Journalism) M.A.(MCJ)
Semester 1
| Subject |
| Introduction to Communication Studies
|
| Introduction to Digital Media
|
| Media and Society |
| Writing for Media (Print) (Pr.)
|
| Visual Communication OR Production Management
OR Creative Writing OR
Communication Initiatives |
| Research Methodology
|
Semester 2
<
| Subject |
| Writing for Media II (Pr.) |
| Introduction to Marketing OR Client Servicing
|
| Culture and Communication (Pr.)
|
| Understanding Audiences |
| Producing Audio-Visual content
OR Creating Photo Essay
OR Video Production
OR Audio Production (Pr.) |
| Internship (Pr.) |
Semester 3
| Subject |
| Advertising & Public Relations |
| Media Laws and Policies |
| Communication Research |
| Gender and Media |
| Introduction to AI OR
Content Creation- Blog
Series OR
Vlog Series OR
Podcast Series |
| Statistical Applications in Research
|
Semester 4
| Subject |
| Reputation Management and Advocacy |
| Media Ethics |
| Recent Trends in Mass Communication & Journalism |
| Participatory
Communication
OR Media Industry
Practices |
| Dissertation OR Film Project OR Digital Media
Campaign |
Norms for Evaluation
- Each paper is of four credits referring to 120 hours of teaching and learning in a semester.
- Each paper is divided into four modules and usually each module is taught for 15 hours in a semester with 15 hours of home study by students. Weightage for each module is equal.
- The overall evaluation pattern is 25:75. Process evaluation will consist of 25 marks whereas semester-end evaluation will be of 75 marks.
