By Simran BMM Sem IV SSJMC, Noida Women have played a revolutionary role in the media, contributing to shaping narratives in society and addressing critical issues on par with men. Despite this, women face numerous challenges within their families and in society. Still, their contributions remain invaluable as they offer unique perspectives driving public discourse and social change. Women in media break stereotypes, transform societal attitudes, and play an important role in promoting gender equality. Challenges Women Face Before Joining the Media Industry Limited Freedom Women face a lot of restrictions in terms of mobility and career choices. They are often harassed, socially resisted, and scrutinized when they try to pursue professional opportunities, which makes it hard for them to succeed in the industry. Gender Expectations Professional freedom has been limited to men, while women have had to fight against deep-rooted expectations that prioritize domestic roles over careers. Educational Barriers Historically, women were denied equal access to education, which limited their ability to develop the skills needed for careers in media and other professional fields. Although progress has been made, disparities still exist. Employment Discrimination Women have long faced significant hurdles in securing media jobs, with opportunities either being severely restricted or outright denied at various levels of the industry. Stereotypes and Social Taboos Social stigmas, like considering menstruation impure, contribute to discriminatory treatment in both personal and professional spheres, reinforcing gender biases that hinder women’s growth in media. Women and Media Today Today, women are a force to be reckoned with in the media industry. They are now visible, strong, and newly employed in the vast spheres of media. Women are flourishing as journalists, directors, writers, and creators who tell diverse stories and amplify voices on the globe. Media representation of women has transformed significantly from old beauty standards...
Author
Wrote
-
-
January 31, 2025In our digital world, small businesses and startups are faced with more extensive development than ever before. A large part of their prosperous becoming is the utilization of new media in the strategic way. It consists of the utilization of digital platforms and tools that allow small companies to reach out to broader audiences (as well as social media, ChatGPT, AI, etc.). Joyless media is the new thing for small enterprises to operate these days. The newbies are now ones who can go beyond the limits of their location and operate globally. With the help of digital platforms, business owners can find ways of engaging with their target audiences without the need for store distribution or outdated digital advertising, thereby saving them unnecessary operational costs. For small businesses, new media also has many benefits: Adaption to the new age of digital marketing facilitates businesses to conduct their business anytime, anywhere, as well as enabling them to improve the quality of a product which, in turn, results in new customer The swift progression of technology has, in turn, resulted in the emergence of novel media, fostering new prospects for small enterprises and start-ups. The impact of digital platforms has motivated numerous individuals to initiate their own endeavours, capitalizing on the opportunity for substantial profits from the ease of their own residences. In conclusion: the triumph of small businesses is inherently connected to the evolution of new media. Because of this transformation in how we live, influence perspectives and engage with one another, new media has effectively closed cultural gaps and facilitated entrepreneurial advancement. However, it is essential to recognize that while these opportunities abound, challenges remain and navigating them is crucial for sustained success.
-
May 27, 2024By, Kashish Chauhan Satyam School of Journalism and Mass Communication Animation is the process of turning two dimensional (2D) and three dimensional (3D) still images into moving images. The Entertainment industry has benefited by adopting and widely using animation to tell stories and create work of art that audience have found visually great. What Animation does is that it brings various characters in a story to life as it can use any still images and make it into moving one. As mentioned below there are various types of Animation: 3D Animation 2D Animation Stop motion Animation Traditional Animation Motion Graphics Motion Capture Speaking about some basic Animation Skills like visual effects, here animators usually modify an original images or video by adding additional creative elements to achieve the desired shots. This includes Drawing and Composition, Design and Animation software, Character Rigging, Animation fundamentals, Storyboarding, Colour Theory etc. Some of the best software that can be used for creating animation and getting the desired effect are Linearity Move, Toon Boom Harmony, Adobe Animate, Cartoon Animator, Clip Studio Paint. As we all know that animation now offers good opportunities to people many are building good careers in this field and this brings us to the important point about career prospects that exists in animation. At present, animation has got a good hold over Movies, Television and Advertising Industry due the use special effects for creating visuals. With time Animation will evolve and get even better and more importantly there has been a growing demand for full-length animation films and movies. A single animation films requires as many as five-hundred animators, which shows that there are huge work opportunities present for individuals with necessary skills, experience and talent in animation. So opting to work in this field and looking at the present trend...
-
May 27, 2024Mastering Airwaves: Reaching out on the Airwaves Are you passionate about communication and voice modulation of radio broadcasting techniques, then Radio Jockeying (RJ) might be the just the path that you would want to take. Here we try to put out a comprehensive guide that will show you ways for acquiring vital skills and strategies which are necessary to grow and prosper in the world of radio broadcasting and mastering voice modulation. In this article, we will give you certain insights that might help you to hone your communication abilities and that will make you standout behind the mic. Voice Modulation: Capturing your Audience Voice modulation is an integral part for becoming a good Radio Jockey. Mastering voice modulation can go a long way to differentiate you from the rest; it involves having control of pitch, tone, pace and volume. To acquire an effective and a good voice modulation one can undertake few important steps. As a singer begin by trying and practising various tones and pitches to create your own style. One can achieve voice control and improve it by training in breathing techniques which will also help improve stamina. Pauses and modifications can be made for achieving a sharp tone which adds stress and exaggerates the human speech. Listen to good and experienced RJ’s which will give you a better idea as to how you can use and play music to keep the audience engaged. One should also practise delivering breaking news in high voice and speak words quickly to show urgency. Communication Skills: Using words for Communication and Connection Effective communication skills are important for becoming a successful Radio Jockey. One can form personal connections, build or be a part of a community by using speech and words effectively. There are certain ways for improving communication skills...
-
Contributed by, Payal BMM Sem II https://www.satyammassmedia.in/ Advertising is a dynamic area where creativity in the first step or cornerstone of success. It depends of your aspirations in different fields such as Art Director, Copywriter or Creative Director launching your career in this field requires combination of passion, skills and the knowledge of how to take strategic steps. There are various essential and necessary steps that one should do if they want to launch or start their career in the field of Advertising. Here are few steps as follows: 1. Knowledge of one’s passion and goals – For having a successful and stable career in the path of advertising it is really necessary to have the knowledge or the definition of your goals. You should know that what exactly the part in advertising that excites you that draw your interest towards advertising. Filtering your objectives will provide you a clear image and will help you to focus on your efforts and to tailor your path accordingly. 2. Acquire relevant skills – Equip yourself with the necessary skills tor the required role that you are going to play in a required field. It is really necessary to choose a required role and you may proficiency in understanding consumer behaviour, gain the writing knowledge, understand marketing strategy. You can enrol in various courses and programs to fulfil your needs and acquire relevant skills. 3. Build a Stellar portfolio – Your portfolio should reflect should depict your skills and it is really true to the fact that a good portfolio can help you attract opportunities and to grab the chance to work for the best. Building a good profile also reflects your creativity in the path of advertising. 4.Gaining practical knowledge – Internship , freelancing, working in an event or as an volunteer...
-
By, Dr. Pinak Pani Basumatary, Assistant Professor, Satyam School of Journalism & Mass Communication Are you looking for a career in Journalism? As we all know that Journalists play vital role in informing people about important events, deliver news, information dissemination bringing focus on issues which impact our lives. It happens through attending press conferences, taking interviews, collecting relevant information, conducting research and making them into stories which audiences find engaging and informative. Journalism in India is viewed as dynamic and inspiring field that attracts individuals passionate about storytelling and truth-seeking either through writing, filming, or interviewing. Journalism offers platforms to share important stories that matter, brings focus on issues that deserve attention, and raises awareness that leads to positive change. The rise in digital media has witnessed the evolving and changing role of the journalists marked by increasing packages and compensation. But one must also realize that it’s not just smooth sailing, one also needs to be resilient, adaptable, and constantly willing to learn and grow in this field. Journalism involves passion, curiosity and commitment to accuracy and truth. There are various specializations in Journalism covering multiple areas ranging from sports, politics, business, entertainment, technology, medicine, education etc. From the above, one can safely infer that Journalism offers plenty of opportunities to explore various fields. Performing functions like analysis of current events, story-telling at local, regional, national and international level. 1. Lay the Foundation: Earn Your Educational Degree First and foremost, one must keep in mind that Bachelor’s degree is minimum level of educational qualification required in most of the News Media organisations. A degree is most preferred, so many media aspirants go on to acquire Bachelor’s degree in Journalism. One of the best ways of entering into the field of Journalism is by gaining a formal or a...
-
May 5, 2021By: Deeksha Pandey, BMM Student of SJMC Sem.-1st School of Journalism & Mass Communication Every year , May 3 , is observed as a ‘World Press Freedom Day’ or in other words ‘World Press day’ declared by the United Nations General Assembly. Media is the fourth pillar of democracy and it should have the freedom, it deserves. According to UNESCO, this day is to respect the commitment, hard work and dedication of every journalist who works day and night , risk their lives to provide the right information, to strengthen the democracy,to drive a change in society, and to be the voice of the public and this day also works as a reminder to the government to not pressurize media and provide them the freedom of expression which they deserve . This is the day when we appreciate the hardships faced by the journalists and every person related to the media including reporters , camerapersons , editors, photojournalists etc and also remember the journalists who gave their lives in the aim of truth. They risk their lives and brave every challenge and stormwith an ease. World Press Day, 2021, is based on the theme ‘Information as a public good’ which underlines the importance of verified and reliable information. Every journalist aims to provide the right information in every household.In the year, 2020, when pandemic hit almost every country and the lockdown was imposed , journalists worked hard as frontline workers during the pandemic and are continuing to do so now in the midst of the second outbreak of Covid-19 which is horrifying in some countries like India. Whether a storm hits or the universe ends , nothing can ever stop a journalist to fulfill its duties.
-
May 5, 2021By: SAKSHI SINGH, BMM Student of SJMC Sem.-3rd School of Journalism & Mass Communication The year 2020 has been a crucial year for everyone. The year was finding happiness even on your bad days. Rules changed for everyone I mean who can think of world being in a lockdown, online classes, work from home and so many more things. As time passed things started getting normal which we can refer as “New Normal” . As time passes things started getting normal like people started going office with some rules and regulations, markets started getting open but on the other hand there are students who can’t go to school and college as the time is not right yet to open school and colleges. Students are now somewhere hoping that they can go to school and college as before but somewhere they are used to online classes now. As we all know board exams are near and this time is very precious for them. The year is unusual and online preparation are somewhere hard but teachers are doing 100% and grabbing every opportunity to make the most of it. Teachers are doing there part and students are also trying to do their part. This period of time every student should the make most of it. Somewhere this is the best opportunity as students are in their houses they can focus, and can give their best of their ability. On the other hand this is a situation where students can take things lightly as the the things are restricted to online classes. Board exams are very important part of any students life as it decides their future as said but grab every opportunity that comes in your way and you can the make the most of it. And lastly, Do revisions Practice previous year question...
-
May 5, 2021By: Shreya Mathur, BMM Student of SJMC Sem.-3rd School of Journalism & Mass Communication In today’s world, social acceptance has become so crucial in an individual’s life that even his/her self-assessment does not hold any value. All that matters now is to be socially accepted. Wherever we saw today, in any corner of the world or in any industry, people have created their own typical stereotypes to fit in. A burning topic which is at peak nowadays which have shown clearly how the society or the so called glamour industry is making their own norms to accept a particular individual in their industry is Bollywood Nepotism, Nepotism can be defined as the act of using power or influence unethically to get the near and dear ones a good work and a good job. Nepotism in Bollywood is not a new phenomenon but something which has become a hot topic recently only when a Bollywood actress Kangna Ranaut labeled filmmaker Karan Johar the ‘FLAG BEARER’ of Nepotism in an interview. Kangana even called Karan Johar ‘snooty and intolerant’ towards outsiders who do not have any such Godfather in Film industry. It is a bitter truth of Bollywood that Nepotism has gone so far in this industry that actors who are really talented are sidelined as the first priorities are always given to the favorite ones or the star kids. And the worst part is if that outsider tries to raise his/her voice against such awful action then he/she is either suppressed or threatened in an ill manner. Many outsiders have become the victim of such actions in the industry, but who cares!!! It is also said that there is certain lobby in the B Town which is also known as the Privilege Club consisting members like who have a filmy background...
-
April 7, 2021By: Insha Siddiqui, BMM Student of SJMC Sem.-3rd School of Journalism & Mass Communication Back when we were young we always heard from the people that journalism is not safe for women’s, they have to do reporting at night, etc. but now this thinking has started to change in everyone’s mind because as you can see there are so many female journalists have shown the people that they are not less than anyone. Women were restricted by custom from access to the journalism profession, sometimes they face significant discrimination. “I always wanted to become a journalist but when I told my family they got scared that how can I work between so many males journalists but when time passes and they saw that there are so many women journalists have come in this field then they allowed me to study this profession”. There are some serious problems faced by the female journalists in the places while assigning Beat, Stories, and promotion for higher posts. Whatever difficulties women have faced they have never seen behind anyone, they are always one step ahead of everyone. India’s first female journalist, Vidy Munshi worked for several newspapers and magazines, including, ten years with Russy Karanjia’s Blitz. Like Vidy Munshi, there are many more female journalists who have given a new face to the journalism profession. Eg- Anjana Om Kashyap, Shweta Singh, Barkha Dutt, Nidhi Razdan, Gauri Lankesh, etc and many more has to come. We should never underestimate the power of women in any field.